IOC Athlete365 Business Accelerator
The Athlete365 Business Accelerator Programme is an IOC initiative supporting Olympians, Paralympians and elite athletes in their transition to entrepreneurship, offering structured learning, mentorship, and resources to help them build and scale successful businesses.
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November 2026
Product & Service
Strengthen your understanding of the problem you are solving, refine your value proposition, and ensure your product or service responds to a genuine customer need.
- Explain the problem you are addressing
- Define the value of your product or service
- Identify what differentiates your solution
- Decide what you need to test next
Expert session
The recording and slides will be added here after this month's live session so you can revisit the ideas as you work on your business.
Session recording
The video will be added here after the live session.
Put it into practice.
The monthly task helps you apply the topic directly to your own business. Use the programme template or agree another practical task with your mentor.
Clarify your problem, solution and value proposition
Complete the template with your current assumptions, the evidence you already have and the most important question you need to test next.
Download the template in your preferred language
The templates will be available here soon.
